How Western Cultural Institutions Official Chinese Social Media Reacted After the Temporary Closure Due to COVID-19 ?
The Covid-19 pandemic has had a substantial impact on every aspect of our society. Following China, western cultural institutions have witnessed a wave of temporary closure in March 2020 to contain the spread of the disease. Most of those institutions made announcement of closure on their official social media channels, such as Instagram, along with messages of "more online initiatives and resources to follow".
How are about their official Chinese social media? A lot of the world's Leading international cultural institutions have established and operated their official Weibo and WeChat accounts for years, including the MET, the British Museum and the Louvre. How did those accounts react since their overseas premises announced temporary closure? Any lessons to learn? Here are our observations over the Period of March 13-27 2020.
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Until next ARTouch Insights Time! Stay safe and well.