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INSIGHTS  

Communication strategy and initiatives in art/culture/luxury in China

ARTouch Consulting Chinese Museums Instagram Index 2020 June

6/17/2020

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Although Instagram is blocked in China Mainland, many of the most active Chinese museums manage to register and operate an official Instagram account. Because of the different media landscape in China, Chinese museums spend most of their efforts on WeChat, Weibo, Douyin, RED and other Chinese social media platforms.  However, the adoption of Instagram by Chinese museums reveals their demand for international recognition. There is no doubt, Instagram offers a huge potential for Chinese museums to interact and engage with international audiences, cultural institutions and overseas Chinese.

ARTouch Consulting monitors the Instagram performance of 28 Chinese public and private museums, and introduces the first of its kind "Chinese Museums Instagram Index".
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  • Home
  • About Us
  • Services
    • All About Ink
    • China Now
    • Chang Qing Unsocial Realism at UAL
    • Between Ink and Water
    • Opera Qiuzi by Nanjing University of the Arts
    • Chasing Fog: Albert Zhang Photography Exhibition
    • E&Y
    • Garden of Dreams: Liu Weidong Solo Exhibition
    • L.S. Lowry:Artist of the People
    • From Xuan to Blindness Rui Xu's Fashion Experience
    • Ode to Nature
    • Chant of Breath at Saatchi Gallery
    • BEAUTY ON FIRE FOR ZAHA
    • Scarlet Infusion Costume Designs by Rui Xu for The Tea Spell Dance Theatre
    • Wu Ke Another Shan Shui at UAL
    • Panel Discussion Synergy When Dance Meets Fashion
    • Commissioned Interview
    • Underflow: Deng Jianjin Solo Exhibition
    • Rural Museums: Past, Present, and Future International Symposium
    • Another Amateur Culture from China: Wendy Jiang’s Visual Diary in Tibet
    • The Dethroning of Divine Beasts
    • V&A Social Media
    • Magazine Pitching
  • Insights
  • Contact