ARTOUCH CONSULTING
  • Home
  • About Us
  • Services
    • All About Ink
    • China Now
    • Chang Qing Unsocial Realism at UAL
    • Between Ink and Water
    • Opera Qiuzi by Nanjing University of the Arts
    • Chasing Fog: Albert Zhang Photography Exhibition
    • E&Y
    • Garden of Dreams: Liu Weidong Solo Exhibition
    • L.S. Lowry:Artist of the People
    • From Xuan to Blindness Rui Xu's Fashion Experience
    • Ode to Nature
    • Chant of Breath at Saatchi Gallery
    • BEAUTY ON FIRE FOR ZAHA
    • Scarlet Infusion Costume Designs by Rui Xu for The Tea Spell Dance Theatre
    • Wu Ke Another Shan Shui at UAL
    • Panel Discussion Synergy When Dance Meets Fashion
    • Commissioned Interview
    • Underflow: Deng Jianjin Solo Exhibition
    • Rural Museums: Past, Present, and Future International Symposium
    • Another Amateur Culture from China: Wendy Jiang’s Visual Diary in Tibet
    • The Dethroning of Divine Beasts
    • V&A Social Media
    • Magazine Pitching
  • Insights
  • Contact
• SHARE•

INSIGHTS  

Communication strategy and initiatives in art/culture/luxury in China

How Western Cultural Institutions Official Chinese Social Media Reacted After the Temporary Closure Due to COVID-19 ?

3/31/2020

0 Comments

 
Picture
The Covid-19 pandemic has had a substantial impact on every aspect of our society. Following China, western cultural institutions have witnessed a wave of temporary closure in March 2020 to contain the spread of the disease. Most of those institutions made announcement of closure on their official social media channels, such as Instagram, along with messages of "more online initiatives and resources to follow". 

How are about their official Chinese social media? A lot of the world's Leading international cultural institutions have established and operated their official Weibo and WeChat accounts for years, including the MET, the British Museum and the Louvre. How did those accounts react since their overseas premises announced temporary closure? Any lessons to learn? Here are our observations over the Period of March 13-27 2020.
Picture
Picture
Picture
Picture
Picture
Picture
Picture
Picture
Picture
Picture
Key Summary Points:
  • Almost all major western cultural institutions' official Chinese social media reacted promptly to the temporary closure by announcing the news
  • The MET embraced a new social media platform - Pindoudou, e-commerce platform allowing users to participate in group buying deals, through a live-streaming shopping event with a few other Chinese museums, to promote museums' licensed products. 
  • Apart from the V&A, very few of them announced online initiatives or campaigns during the period of museum closure. The Asian Art Museum and MoMA also tweaked their language to make the contents reflecting the current situation. It is essential for social media to be current and respond creatively and without much delay.
  • Concepts similar to "online museum" or "museum cloud tour" are no longer new to the sophisticated Chinese audience. However, it might still work well if the contents and the online strategies are and tailored for online audience with an impressive, convenient, encouraging experiences.

Until next ARTouch Insights Time! Stay safe and well.
​
artouch_consulting___western_musuems__pr__a_ctices_during_covid_19_-compressed__3_.pdf
File Size: 2008 kb
File Type: pdf
Download File

0 Comments



Leave a Reply.

    Author

    ARTouch Consulting Team

    Archives

    August 2020
    June 2020
    May 2020
    April 2020
    March 2020

    Categories

    All

    RSS Feed

Copyright © 2013-2020 ARTouch Consulting All Rights Reserved.         
ARTouch Consulting Limited is registered in England & Wales. Registered No. 8625323  
  • Home
  • About Us
  • Services
    • All About Ink
    • China Now
    • Chang Qing Unsocial Realism at UAL
    • Between Ink and Water
    • Opera Qiuzi by Nanjing University of the Arts
    • Chasing Fog: Albert Zhang Photography Exhibition
    • E&Y
    • Garden of Dreams: Liu Weidong Solo Exhibition
    • L.S. Lowry:Artist of the People
    • From Xuan to Blindness Rui Xu's Fashion Experience
    • Ode to Nature
    • Chant of Breath at Saatchi Gallery
    • BEAUTY ON FIRE FOR ZAHA
    • Scarlet Infusion Costume Designs by Rui Xu for The Tea Spell Dance Theatre
    • Wu Ke Another Shan Shui at UAL
    • Panel Discussion Synergy When Dance Meets Fashion
    • Commissioned Interview
    • Underflow: Deng Jianjin Solo Exhibition
    • Rural Museums: Past, Present, and Future International Symposium
    • Another Amateur Culture from China: Wendy Jiang’s Visual Diary in Tibet
    • The Dethroning of Divine Beasts
    • V&A Social Media
    • Magazine Pitching
  • Insights
  • Contact